This Privacy Policy explains how Root & Rigor ("we," "us," or "our") collects, uses, and protects information when you visit our website.

1. Information We Collect

We keep data collection minimal and purpose-driven:

• Information You Provide Directly: When you fill out our contact form, we collect your Name, Email Address, and Company Name. We collect this information solely to process and respond to your business inquiries.

• Automated Data & Analytics: As you navigate our site, basic, technical and usage data (such as IP address, browser type, and page usage patterns) may be logged automatically by our web host or analytics tools.

2. How We Use Your Information

We use the information we collect to:

• Respond to your requests, contact form submissions, and business inquiries.

• Operate, maintain, and analyze traffic patterns to optimize our website experience.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

3. Third-Party Services

We host our website on Squarespace and use Google Analytics to understand website traffic and interaction trends. These service providers process data on our behalf strictly to help run and measure website operations:

• Google Analytics: Analyzes overall site performance and usage. You can learn more about Google’s privacy practices or opt out via the Google Analytics Opt-out Browser Add-on.

• Squarespace: Hosts our site infrastructure and securely handles submitted form data.

4. Cookies & Tracking

Our website relies on functional cookies provided by Squarespace to keep our site secure and operational, alongside performance cookies from Google Analytics to measure site traffic. We do not use third-party cross-site advertising cookies, cross-site trackers or targeted marketing tracking pixels. You can control or block cookies through your individual browser settings at any time.

Because we do not track visitors across third-party websites to serve targeted advertisements, our site does not alter its data collection practices in response to browser “Do Not Track” (DNT) signals.

5. Data Retention & Security

We retain personal information submitted through our contact form only as long as necessary to fulfill your request or maintain our business relationship. We implement reasonable administrative and technical security measures to protect your information, though no method of internet transmission is entirely risk-free.

6. Children’s Privacy

Our website is intended for business professionals and commercial entities. We do not knowingly collect or solicit personal information from children under the age of 13. If you believe a child has provided us with personal information through our contact form, please contact us so we can promptly delete it.

7. Your Data Rights

Depending on your location, you may have the right to request access to, correction of, or deletion of the personal information we hold about you.

8.Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted directly to this page with an updated "Last Updated" date at the top. Your continued use of our site after any modifications are posted indicates your acknowledgment of the updated policy.

9. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

Email: hello@rootandrigor.com

Location: Charlotte, NC